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Privacy Policy

Last updated: April 22, 2026

At Nudge, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your data. By using Nudge, you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly, information generated by your use of the app, and technical information from your device.

1.1 Account Information

When you create a Nudge account, we collect:

  • Email address (used for passwordless login and account identification)
  • Name (optional, used for personalization)
  • Profile preferences and notification settings
  • If you use Google Sign-In: your Google account name, email address, and profile photo, as authorized by you

1.2 Feed and Event Data

To generate personalized reminders, we collect information you enter into feed intake forms, such as:

  • Vehicle information (make, model, year, mileage, last service dates)
  • Home information (appliance models, installation dates, filter sizes)
  • Healthcare information (last appointment dates, provider preferences)
  • Pet information (pet name, breed, age, vet visit dates)
  • Any other information you voluntarily provide when subscribing to a feed

This data is used solely to generate your personalized event schedule. We do not sell this information or use it for advertising profiling.

1.3 Usage Data

We collect information about how you use the app, including:

  • Feeds you subscribe to and unsubscribe from
  • Events you complete, snooze, or skip
  • In-app navigation and feature usage
  • Feed ratings and reviews you submit
  • Session timestamps and duration

1.4 Device and Technical Information

We automatically collect certain technical information when you use Nudge, including:

  • Device type, operating system version, and unique device identifiers
  • App version and crash/error reports
  • IP address and general location (city/region level, not precise GPS unless you grant permission)
  • Push notification tokens (to deliver your reminders)

1.5 Location Data

With your explicit permission, we may access your precise location to provide nearby service provider suggestions (e.g., oil change shops, veterinary clinics). Location access is optional — you can use Nudge without granting location permission. You can revoke location access at any time through your device settings.

2. How We Use Your Information

We use the information we collect to:

  • Provide the service: Generate and deliver personalized event reminders based on your feed subscriptions and intake data
  • Authenticate your account: Verify your identity and keep your account secure
  • Send notifications: Deliver timely reminders via push notifications and/or email, based on your preferences
  • Improve the app: Analyze usage patterns to improve features, fix bugs, and optimize performance
  • Personalize your experience: Surface relevant feed recommendations and suggestions based on your subscriptions
  • Community features: Display ratings and reviews you submit, associated with your public username (if you choose to review feeds)
  • Customer support: Respond to your questions, feedback, and support requests
  • Legal compliance: Meet our legal obligations and enforce our Terms of Use

We do not sell your personal data. We do not share your personally identifiable information with third parties for their marketing purposes. We do not use your personal event data (vehicle info, health data, etc.) for advertising targeting.

3. Information Sharing and Third Parties

We share your information in the following limited circumstances:

3.1 Service Providers

We work with trusted third-party companies to help operate Nudge. These providers only process your data on our behalf and are bound by confidentiality agreements. Current categories of service providers include:

  • Cloud infrastructure: Storage and computing services (e.g., Amazon Web Services)
  • Analytics: Crash reporting and usage analytics (e.g., Firebase, Sentry)
  • Authentication: Secure login services (e.g., Google OAuth)
  • Push notifications: Notification delivery infrastructure (e.g., Apple Push Notification Service, Firebase Cloud Messaging)
  • Email delivery: Transactional email services for verification codes and digests

3.2 Feed Providers

If you subscribe to a third-party provider feed (created by a brand or company), we may share limited, anonymized aggregate statistics with that provider (e.g., number of subscribers). We do not share your personal intake form data with feed providers without your explicit consent.

3.3 Legal Requirements

We may disclose your information if required by law, legal process, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Nudge, our users, or the public.

3.4 Business Transfers

If Nudge is acquired, merges with another company, or transfers its assets, your information may be transferred as part of that transaction. We will notify you via email or prominent in-app notice before your information becomes subject to a different privacy policy.

4. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (TLS/HTTPS)
  • Encryption of sensitive data at rest
  • Access controls limiting who within our team can access user data
  • Regular security reviews and vulnerability assessments
  • Passwordless authentication to eliminate password-based attack vectors

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. Please notify us immediately at privacy@nudge.app if you suspect any unauthorized access to your account.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the service. Specifically:

  • Account data: Retained while your account is active and for up to 90 days after deletion
  • Event and feed data: Retained while your account is active and deleted within 30 days of account deletion
  • Usage analytics: Retained in aggregated, anonymized form for up to 24 months
  • Support correspondence: Retained for up to 2 years
  • Legal compliance data: May be retained longer if required by applicable law

You may request deletion of your data at any time (see Section 7 below).

6. Children's Privacy

Nudge is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@nudge.app and we will promptly delete such information.

7. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal data:

7.1 Access and Portability

You have the right to request a copy of the personal data we hold about you. You may export your data at any time through the Profile > Account Settings > Export Data feature in the app, or by contacting privacy@nudge.app.

7.2 Correction

You can update your account information and feed intake data directly within the app at any time. If you need help correcting information, contact us at privacy@nudge.app.

7.3 Deletion

You have the right to request deletion of your account and personal data. To delete your account:

  • In the app: Profile > Account Settings > Delete Account
  • By email: Contact privacy@nudge.app with the subject "Account Deletion Request"

We will process deletion requests within 30 days. Some data may be retained for legal compliance purposes as described in Section 5.

7.4 Opt-Out of Communications

You may opt out of marketing emails at any time by clicking "Unsubscribe" in any email or adjusting your notification settings in the app. Note that transactional emails (verification codes, account security alerts) cannot be disabled while your account is active.

7.5 Notification Preferences

You can customize push notification frequency, timing, and types at any time through the Profile > Notification Preferences screen in the app, or through your device's system settings.

7.6 GDPR Rights (EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the right to object to processing, the right to restrict processing, and the right to lodge a complaint with a supervisory authority. Our legal basis for processing your data is the performance of our contract with you (providing the service), our legitimate interests (improving the app, preventing fraud), and your consent (for optional features like location access). To exercise your GDPR rights, contact privacy@nudge.app.

7.7 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your CCPA rights, contact privacy@nudge.app or use the in-app data export and deletion features described above. We will not discriminate against you for exercising your CCPA rights.

8. Cookies and Tracking Technologies

The Nudge mobile application does not use cookies. Our website (nudge.app) may use cookies and similar tracking technologies for:

  • Analytics (understanding how visitors use our website)
  • Security (protecting against malicious activity)

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website but will not affect the mobile application.

9. International Data Transfers

Nudge is operated from the United States. If you are using the app from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. We take steps to ensure that transfers of personal data are conducted in accordance with applicable law and that your data is appropriately protected.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Send a notification to the email address associated with your account
  • Display a prominent notice in the app

Your continued use of Nudge after the effective date of any changes constitutes your acceptance of the revised policy. If you do not agree to the changes, you should stop using the app and delete your account.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: privacy@nudge.app

We will respond to privacy-related inquiries within 30 days.

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